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本文通过对广告专业目前所存在的主要问题的分析,提出了广告专业需要培养有实践经验的人才和广告专业课程体系需要完善这两大问题。探讨了对广告专业教学过程中存在问题的解决途径,具体应采取实行角色转换,加强互动环节;以模块式教学为手段,构建学生对专业的综合性认知;采取师生双选制度,促进教师提升教学水平。通过这三个方面的配合,以构建广告专业新的教育、教学理念,最终为办好广告专业打好基础。
Based on the analysis of the major problems existing in advertising major, this paper puts forward two major issues that need to be consummated: one is the need of advertising major to train talents with practical experience and the other is professional advertising system. It explores ways to solve the existing problems in the teaching of advertising major, which should take the role of the role of conversion, to strengthen the interactive links; modular teaching as a means to build students comprehensive professional knowledge; to take the double selection system of teachers and promote Teachers improve teaching level. Through these three aspects of cooperation, in order to build a new advertising professional education, teaching philosophy, and ultimately lay a solid foundation for advertising professionals.