2013年是中国网络发展值得记录的重要年头,从盈利数据上看,网络首次完胜报纸,成为继电视媒体之后的第二大公共媒体。这一势头不可小觑,充分说明网络媒体的现实影响力在持续放大。随着社会化媒体和公民媒体的强势介入,通过行政力量处置公共事件的传统方式效力大大降低。另一方面的现实环境是,我国处于“科学发展”和“摸石头过河”兼行的特殊历史时期,社会各阶 2013 is an important year worthy of record for the development of the Chinese Internet. From the profit data point of view, the Internet has won the newspaper for the first time and became the second largest public media after the television media. This momentum can not be underestimated, fully illustrates the real influence of online media continues to zoom. With the strong involvement of the social media and the citizen media, the effectiveness of traditional ways of handling public events through administrative forces has been greatly diminished. On the other hand, the reality is that our country is in a special historical period of “scientific development” and “moving stones through the river”