动漫广告作为新媒体广告发展的新产物,广告借助这一新技术而处于新的发展形势。本文从动漫广告的出现、发展、壮大,分析动漫广告在广告发展中展现的优势。结合动漫广告在我国的发展现状,找出动漫广告在我国发展的制约因素,从而进一步促进动漫广告在我国更好的发展。 As a new product of the development of new media advertisement, animation advertisement is in a new development with the help of this new technology. This article from the emergence of animation ads, development, growth, analyze the advantages of animation ads in advertising development. Combined with the development status of animation advertisement in our country, find out the restrictive factors of the development of animation advertisement in our country so as to further promote the better development of animation advertisement in our country.