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国内大量传统旅游景区由于城市空间布局、历史遗留、开发模式等各种原因导致发展缓慢,客源大量流失,特别是对年轻一代的消费者已经难以形成旅游的引力。在新的发展形势下,传统旅游发展模式正呈现出产品复合化、管理协同化、盈利多元化、产业集聚化、科技智能化、营销事件化等发展趋势。
Due to various reasons such as the layout of urban space, the legacy of history and the mode of development, a large number of traditional tourist attractions in China lead to slow development and large loss of tourists. In particular, it is difficult for the younger generation of consumers to form a tourist attraction. Under the new development situation, the traditional mode of tourism development is showing the development trend of complex product, management coordination, diversified profit, industrial agglomeration, intelligent technology and marketing event.