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冯小刚电影凭借以“快感实现”和“俗”为审美旨趣的影像“民间”叙事,在中国电影市场上创造了长胜不败的票房神话。他通过“民间”主题的选择、“民间”语言的妙用、“民间”审美的实现,想象性地再现了当代中国都市生活的万千气象。但是这种“民间”叙事与传统民间叙事已大相径庭,它虽承续了某些传统民间文化的审美精神,可更多的是体现了某种正在兴起的消费社会大众审美的特征。
Feng Xiaogang’s film created the unforgettable box-office myth in the Chinese movie market by virtue of “the pleasure realization” and “vulgar” as the images of aesthetic taste and “folk” narration. Through the selection of the theme of “folk”, the magical use of “folk” language and the realization of “folk” aesthetics, he imaginatively recreated the thousands of images of urban life in contemporary China. However, this “folk” narrative is very different from the traditional folk narrative. Although it inherits the aesthetic spirit of some traditional folk cultures, it more reflects the aesthetic characteristics of some rising consumer society.