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2010年我国网民人数规模和速度高速增长,电子商务迫切需要开展高效、有力的网络营销,创造全新的网络环境,以适应千变万化的网络需求。本文论述电子商务领域开展网络营销的主要模式,阐述网络营销对电子商务的必要性,进而解析网络营销在电子商务中的实施策略。
In 2010, the number and speed of netizens in China are increasing rapidly. E-commerce urgently needs to carry out efficient and effective internet marketing and create a brand new network environment to meet the ever-changing network needs. This article discusses the main modes of network marketing in the field of e-commerce, expounds the necessity of network marketing on e-commerce, and then analyzes the implementation strategy of e-commerce in network marketing.