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作为思想政治工作的新兴载体,新媒体发挥了其宣传者、引导者、监督者、积极的社会动员者等的作用。但是,当前社会中,新媒体在思想政治工作过程中,尤其是电力企业的思想政治工作当中,存在着一些问题,诸如传播信息、舆论报道不真实以及网络文化的冲击等。给电力企业思想政治工作带来了新的挑战,直接影响到企业改革的进程。思想政治工作在电力企业的整体布局中起到了关键的作用,如何做好员工思想政治工作已成为当务之急。
As an emerging carrier of ideological and political work, the new media has played its role of advocate, guide, supervisor and active social mobilizer. However, in the current society, the new media has some problems in ideological and political work, especially in the ideological and political work of electric power enterprises, such as the dissemination of information, the untrue reports of media coverage and the impact of cyberculture. It has brought new challenges to the ideological and political work of electric power enterprises and has a direct impact on the process of enterprise reform. Ideological and political work plays a key role in the overall layout of power enterprises. How to do ideological and political work well has become a top priority.