事件营销,首先要有一个重要的先决条件,就是企业营销的自身需求；其次,做好事件营销也要把握好时机。2003年10月-2005年7月中法文化年期间,央视的各个频道以及一些栏目都要完成一些特别节目的制作和播出的任务,我们千禧中视作为央视的广告代理公司,比较清楚地知道,中央电视台本身有 Event marketing, we must first have an important prerequisite is the business needs of their own marketing; Second, do an event marketing must take the opportunity. From October 2003 to July 2005, during the Sino-French Cultural Year, CCTV’s channels and some columns have to complete the production and broadcast of some special programs. We, CCTV, as CCTV’s advertising agency, make it clearer You know, CCTV itself