近几年兴起的旅游电子商务是旅游经济的一种新态势,中国旅游网站的建设始于1996年,湖南旅游网站也随之建立。目前,旅游电子商务正在对旅游市场壁垒带来革命性的冲击,新的市场关注点正在涌现。通过对湖南旅游电子商务发展的现状、以及湖南旅游电子商务存在的问题、采用哪些对策进行了理性分析,为湖南旅游电子商务的发展提供了一定的参考价值。 The rise of tourism in recent years, e-commerce is a new trend of tourism economy, the construction of China’s tourism website began in 1996, Hunan Tourism website also will be established. At present, tourism e-commerce is bringing a revolutionary impact on the tourism market barriers and new market concerns are emerging. Through the current situation of tourism e-commerce development in Hunan and the existing problems of tourism e-commerce in Hunan, the paper analyzes the countermeasures adopted in this paper and provides some reference value for the development of tourism e-commerce in Hunan.