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今天的苹果公司完全没必要做广告:在企业形象方面,还有比国际著名财经报纸《金融时报》将2010年年度人物头衔送给苹果公司首席执行官乔布斯更好的“策划”吗?在产品推介方面,还有比全球各地苹果迷彻夜排队购机,而iPhone4、iPad还总断货更好的“创意”吗?对传统媒体来说,苹果及其他智能终端的出现则提供了新的盈利模式可能。但要将可能变成现实,还需我们更多把握用户特质、揣摩使用心理。本刊本期特约请四位较早使用智能终端的传媒人,从操作角度探讨移动互联时代进军新领域的方式方法。
Today’s Apple companies have absolutely no need to advertise: In terms of corporate image, is there a better “plan” for Apple CEO Steve Jobs than the world-renowned Financial Times, the Financial Times? In product promotion, there are more than all around the world, Apple fans queuing overnight purchase, and iPhone4, iPad also out of stock better “creative ”? For the traditional media, Apple and other smart terminals appear to provide The new profit model may be. However, to become a reality, we still need to grasp the characteristics of users more and try to figure out how to use them. This issue of this issue special invited four earlier use of intelligent terminal media, from the operational point of view of mobile Internet era to enter new ways and means.