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教学过程中融入企业文化是提升高职学生职业素养的有效途径，探讨了企业文化融入高职《多媒体技术及应用》课程中的实践，并结合具体教学介绍了设计实施过程。“,”It is an effective way of improving the professional quality of higher vocational students to integrate enterprise culture into teaching process. This paper discusses the practice of integration of enterprise culture into the course Muhi-media Technique and Appli- cation and the concrete design and implementation process.