旅游品牌能够带给游客独特的东西:优美的自然风光、深厚的文化内涵、贴心的服务、持续可靠的承诺、优良的信誉、对旅游者人格的尊重、身心的关怀,有的甚至还包括了对环保的关注、快乐与享受、独一无二的体验等等。比如“香港海洋公园”这一城市旅游品牌,令人直接联想到的是愉悦的坏境、欢乐的享受、优质的服务以及对海洋动物的喜爱和亲近等独特体验的属性。本文主要介绍城市旅游品牌发展对策。 Tourism brands can bring unique things to tourists: beautiful natural scenery, profound cultural connotation, intimate service, sustained and reliable commitment, good reputation, respect for tourists personality, physical and mental care, and some even include Attention to environmental protection, happiness and enjoyment, unique experience and so on. For example, “Hong Kong Ocean Park” is a city tourism brand that directly associates with the unique experience of pleasant environment, joyful enjoyment, excellent service and love and closeness to marine animals. This article mainly introduces the city tourism brand development countermeasure.