古人云:“立片言以居要,乃一篇之警策”。“开卷之初,当以奇句夺目,使之一见而惊,不敢弃去。”现代人说:“如果标题是消息的’导游’,那么导语是消息的’第一道风景’,这道风景好不好看,是能否引导读者继续往下走的关键。” 这些都说明了消息写作中导语的重要性。如何把消息导语写好、写活? The ancients said: “The words of a piece of legislation, but an article of the policy.” “Open book at the beginning, when the odd sentence, make one see and scared, afraid to give up.” “Modern people say: ” If the title is the message ’guide’, then lead the message is the first Scenery ’, this road is not good-looking, is the key to whether to guide the reader to continue to go down. "These all illustrate the importance of the lead in writing a message. How to write a message guide, write live?