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色彩是传递包装情感的重要元素。在包装上,形式要达到美感,除要符合包装造型的美,画面经营位置的美,图案、文字、色彩、线条的秩序美,以及在整个过程中的宾主、均衡、方圆、疏密等对比的美之外,还要符合包装色彩纯度的高低,色调色彩的冷暖等等诸多因素在不同的环境下是给人不同的感觉。在设计包装产品前,需要考虑以上的诸多因素,这就需要我们设计的时候充分了解市场以及消费者的心理,这样才能使自己设计的产品包装吸引更多的目光,达到促销的目地。
Color is an important element in passing the emotions of packaging. In the packaging, the form should achieve beauty, in addition to conform to the beauty of the packaging, beauty, pattern, text, color, the order of the beauty of the screen, as well as the whole process of the guests, balance, radius, density and contrast Of the United States, but also in line with the level of purity of color packaging, color and other colors of the well-being of cold and so on many factors in different environments is to give a different feeling. In the design of packaging products, you need to consider the above factors, which requires us to fully understand the design of the market and consumer psychology, in order to make their own design of the product packaging to attract more attention, to achieve the purpose of marketing.