文章从英国博物馆协会界定的博物馆定义谈起,综合考察了在此定义框架下的威尔士博物馆行业的总体概况和发展态势,尤其关注了近年在不景气的经济环境中威尔士博物馆整体实施的发展战略。如何在财务逆境中寻求创新途径维持高品质的社会服务,巩固博物馆在人们生活中的地位是当下英国博物馆普遍面临的一大新考验。在此考验中威尔士博物馆倡导并践行的办馆理念、发展原则、合作共享思维和务实创新举措,颇值得国内同行学习借鉴。 The article starts with the definition of museum defined by the British Museum Association and examines the general situation and development trend of the Welsh museum industry under this definition. In particular, it focuses on the development strategy of the overall implementation of the Welsh Museum in a downturn economy in recent years. How to Seek Innovative Approaches in Financial Adversity Maintaining high-quality social services and consolidating the status of museums in people’s lives are now a new test commonly faced by British museums. In this test, the Welsh Museum’s advocacy and practice of the concept of office building, the principle of development, cooperation and sharing of thinking and pragmatic innovative initiatives deserve the domestic counterparts to learn from.