论文部分内容阅读
如何讲好广告创意这门课?本文作者总结了一些自己在教学实践中的体会。从上好第一课,构筑广告学的理想殿堂,引导学生课堂实践,灵活穿插多媒体教学实例等几个方面做了论述,希望能给其他教学从业者一些启发。
How to make a good lesson in advertising creativity? The author of this article summarizes some of his experiences in teaching practice. From the first lesson, the ideal hall of advertising, the guidance of students’ classroom practice, and the flexible interweaving of multimedia teaching examples were discussed. I hope to give some inspiration to other teaching practitioners.