动画角色设计是影视动画的灵魂,好的角色设计可以升华动画故事剧情、提升动画影片的情感基调、吸引观众的观影兴趣。影视动画将拟人夸张手法运用到了极致,角色设计的个性程度与整体形象直接影响到影视动画的成功与否。本论文运用案例分析法来研究影视动画《小王子》的角色设计与观众心理感受的关系,试图探求动画角色对观众心理感受的影响 Animation character design is the soul of video animation, good character design can sublimate the story of the animation story, enhance the emotional tone of the animated film, to attract the audience’s interest in watching the movie. Film and television animation will be used to the extreme personification exaggeration, the role of personality design and the overall image of a direct impact on the success of video animation. This thesis uses the case analysis method to study the relationship between the character design and the audience’s psychological experience of the movie and television movie “Little Prince”, trying to explore the influence of the animation characters on the audience’s psychological feelings