据日媒报道,日本特许厅近期宣布,首次根据今年4月起施行的新制度批准了声音和动作等新类型的商标注册。据悉,日本商标的对象过去仅限于文字和图形等形式,但由于网络和电视广告在商标中加入了独特的动作和声音,宣传手法趋于多样化,为此,政府对《商标法》进行了修改。新法施行后,不仅声音和色彩,立体展示动态、位置、图像的全息图也能注册成为商标,目前已有逾千件相关申请,日本特许厅依次对其进行了审查。无独有偶,美国和澳大利亚等国家也同样允许注册颜色等商标,在美 According to Japanese media reports, the Japan Patent Office recently announced that for the first time a new type of trademark registration such as sound and movement was approved under the new system that will come into effect in April this year. It has been learned that in the past, the object of the Japanese trademark was limited to the forms of words and figures. However, due to the unique actions and voices of the network and television advertisements in the trademark, the propaganda methods tend to be diversified. To this end, the government conducted the “Trademark Law” modify. After the implementation of the new law, not only the holograms of sound, color, three-dimensional display, location and image can also be registered as trademarks, there are over a thousand related applications and the Japan Patent Office examined them successively. Coincidentally, the United States and Australia and other countries also allow the registration of color and other trademarks in the United States