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一、背景资料“人类已经无法阻止央视广告招标总额创新高了。”这是人民网《央视广告招标大战烽烟再起细数历届央视标王沉浮》一文的开篇语。该篇文章写到:“昨天,经过12小时的激烈争夺,一年一度的央视广告招标在晚上8点落下帷幕,凭借着酒企、银行、食品饮料和新兴行业企业的广告投入,央视2012年广告总预售达到142.58亿元,比去年增长12.54%,再次创下历史新高。”这是从1995年到2013年
First, the background information “The human already can not stop the CCTV advertising tenders total new high. ” This is the People’s Daily “CCTV advertising tender war resurfaced previous CCTV king mark ups and downs” a text of the opening language. The article wrote: “Yesterday, after 12 hours of fierce competition, the annual CCTV advertising bidding ended at 8:00 pm, with wine companies, banks, food and beverage and emerging industries and enterprises advertising investment, CCTV 2012 The total pre-sale of advertising reached 14.258 billion yuan, an increase of 12.54% over the previous year, hitting a record high again. ”This is from 1995 to 2013