典型宣传是我国社会主义新闻传播的一大特色,是党的思想方法和工作方法的具体反映,又是新闻传播规律的具体应用。文章对典型宣传的选择、策划、深化及应注意的问题加以讨论。所谓典型,就是具有代表性的人物、群体或事件。典型具有时代性、代表性等特征,典型具有楷模、榜样之作用。用典型的事迹、精神去引导人、感染人、教育人、鼓舞人是我们宣传工作者义不容辞的责任和使命。典型宣传,包括先进人物和工作经验的发掘和推广。榜样的力量是无穷 The typical propaganda is a major characteristic of the socialist news dissemination in our country, a concrete reflection of the party’s ideological methods and working methods, and a concrete application of the law of news dissemination. The article discusses the selection, planning, deepening and issues that should be paid attention to in typical publicity. The so-called typical, is the representative of the characters, groups or events. Typical with the characteristics of the times, representative, typical role model. Using typical stories and spirits to guide, infect, educate and inspire people is our unshirkable responsibility and mission. Typical publicity, including the excavation and promotion of advanced people and work experience. The power of example is endless