分析了我国旅游行业的发展现状,运用SWOT分析法对影响我国旅游营销的优势、劣势,和面对的机会和威胁进行了综合分析,从而提出了促进我国旅游行业整体发展的营销策略。 Analyzed the current development of China’s tourism industry, the use of SWOT analysis of the advantages and disadvantages of tourism marketing in China, and the opportunities and threats faced by a comprehensive analysis, and thus put forward to promote the overall development of China’s tourism industry marketing strategy.