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作为解决我国环境污染问题的重要组成部分,绿色消费在社会生活中占据着重要的地位。本文通过对武汉市1500名群众发放关于绿色消费的问卷调查,实现对绿色消费认知和意愿的行为学调查分析。本次研究发现:人们的绿色消费意识和意愿逐渐加强,在受访公众中,有95%以上的人愿意为保护环境改变自身的行为;人们对绿色消费认知还存在很大的问题;群众购买能力有限,绿色消费费用过高。在研究的过程中还发现,绿色消费意识与性别、年龄、学历、职业都存在一定的关系。
As an important part of solving the problem of environmental pollution in our country, green consumption occupies an important position in social life. In this paper, a survey of 1,500 people in Wuhan on the issue of green consumption is conducted to investigate and analyze the cognition and willingness of green consumption. The study found that: people’s consciousness and willingness to gradually green consumption, more than 95% of the respondents to the public are willing to change their behavior for the protection of the environment; people still have a great problem of awareness of green consumption; the masses Limited purchasing power, green consumer costs are too high. In the process of research, we also found that there is a certain relationship between the awareness of green consumption and gender, age, education level and occupation.