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本文以移动端考研产品为研究对象,通过动态定价理论估计移动端考研产品的价格区间及建立马尔科夫模型预测移动端考研产品潜在市场占有率。首先通过因子分析法分析了移动端考研产品发展的影响因素。其次考虑学生在购买过程中的各种主要因素,建立价值最大化的动态定价模型,找到合理的价格区间。最后建立马尔科夫模型,利用Matlab编写遗传算法进行求解,预测出移动端考研产品潜在市场占有率。
In this paper, mobile research products for the research object, through the dynamic pricing theory to estimate the price range of mobile research products and establish Markov model to predict the potential market share of mobile research products. First of all, by factor analysis of the mobile terminal research product development factors. Second, consider the students in the purchase of various major factors in the process of establishing a dynamic pricing model to maximize the value to find a reasonable price range. At last, the Markov model is established and the genetic algorithms are used to solve the problem. The potential market share of the mobile research product is predicted.