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众多自媒体中,微博以其强大的交互性、快捷性、草根性受到网友的青睐。本文针对网络传播中的媒体参与现象,以新浪微博平台为例,探究微博带来的媒体网络参与、观念变通及其影响结果 ,探寻新媒体时代背景下提高媒体素养的具体路径和方法 ,有助于社会媒体以及公众能够有科学的视角和行动参与,为网络传播创造一种和谐向上的积极氛围。
Many from the media, microblogging with its strong interactive, fast, grassroots by the users of all ages. This article aims at the phenomenon of media participation in network communication. Taking Sina Weibo platform as an example, this paper explores the media network participation, the concept of adaptation and its influence results brought by Weibo, and explores the specific ways and means of improving media literacy in the new media era. It will help social media and the public to have a scientific perspective and action participation, and create a positive and harmonious atmosphere for network communication.