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在信息爆炸的当今社会,媒体已经将竞技体育媒介化、奇观化。分析了体育媒体奇观的形成,指出：体育媒体奇观只是现代体育的＂拟态图景＂,对竞技体育产生了许多负面影响：违背了竞技体育的内在规律;阻碍了竞技体育的均衡发展;助长了精英竞技体育的盛行;消解了竞技体育的精神本质;助推了竞技体育的不可承受之重。这些不仅严重地削弱了竞技体育的自主性,也直接导致对社会大众对体育精神误读和对体育责任的漠视。认为媒体应主动承担社会责任,回归体育本质。“,”In the information explosion in today＇s society,the media makes sports become a media and a spectacle.The paper analyzes the form of the sports media spectacle and points out that the sports media spectacle is only the ＂pseudo picture＂ of the modern sports which poses many negative impact on the competitive sports.It violates the inner rule of the competitive sports,impedes the balanced development of competitive sports,push the competitive sports to an irrational development.All the negative impact greatly reduce the independence of competitive sports and lead to the misunderstanding of the sports spirit and neglect of the sports responsibility.It reckons that media shall actively shoulder social responsibility and return to the nature of sports.