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本文基于GEM模型的分析方法,从产业集群的角度对舟山海洋旅游产业集群竞争力进行系统的研究,分析旅游产业集群形成与竞争力评价问题。运用层次分析法(AHP)构建舟山海洋旅游产业集群竞争力的评价体系,通过问卷调查获取各评价指标的赋值,并得出舟山海洋旅游产业的集群竞争力处于全国中上水平的结论。基于上述研究,提出了促进舟山海洋旅游产业布局调整和产业体系完善的可行建议。
Based on the GEM model analysis method, this paper systematically studies the competitiveness of the marine tourism industry cluster in Zhoushan from the perspective of industrial cluster, and analyzes the formation of the tourism industry cluster and the evaluation of competitiveness. By using analytic hierarchy process (AHP), this paper constructs the evaluation system of the competitiveness of Zhoushan marine tourism industry cluster, obtains the evaluation of each evaluation index through questionnaire survey, and concludes that the competitiveness of Zhoushan marine tourism industry is in the middle and upper reaches of the country. Based on the above research, this paper put forward feasible suggestions to promote the adjustment of Zhoushan marine tourism industry and the improvement of industrial system.