图形创意课程是本科广告学专业的一门重要专业课,在平面设计中具有举足轻重的作用。图形创意课程就是以图形作为主要媒介进行传播,通过对学生创新思维的培养和互动式教学法,培养学生独立准确运用图形表述并传达信息的能力。对该课程的教学改革应从着重培养学生创新思维、改进课堂教学模式两方面来着手。 Graphic Creative Courses is an important professional undergraduate advertising professional courses, graphic design plays a decisive role. Graphic creative curriculum is the use of graphics as the main medium for communication. Through the cultivation of innovative thinking and interactive teaching methods for students, students’ ability to use graphic expressions and convey information independently and accurately is cultivated. The teaching reform of this course should focus on cultivating students’ innovative thinking and improving classroom teaching mode.