影视文化旅游产业开发策略研究——以宁夏黄河金岸为例

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宁夏具有影视文化与旅游产业互动融合发展以及厚重历史与民族文化积淀等优势。当前,影视基地发展势头看好、文化旅游产业稳定增长和影视文化制作机构及人才队伍不断壮大等。同时存在影视产业与文化旅游产业互动发展和影视作品原创能力不足等问题。开发影视文化旅游要高起点规划,科学指导影视产业与文化旅游产业的融合发展、提升原创能力,打造规模化的影视文化旅游产业和准确定位目标市场,开发特色影视文化旅游产品。 Ningxia has the advantages of interactive fusion of film culture and tourism industry as well as heavy history and accumulation of national culture. At present, the development momentum of the film and television base is optimistic, the cultural tourism industry is steadily growing, the film and television production agencies and the contingent of talents are growing continuously. At the same time, the interactive development of the film and television industry and the cultural tourism industry and the lack of original ability of film and television productions are all problems. The development of film and television culture tourism planning should be a high starting point, the scientific guidance of film and television industry and cultural tourism industry integration and development, enhance the original ability to create large-scale film and television culture and tourism industry and accurately target market, the development of film and television culture and tourism products.
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