论文部分内容阅读
游客是基于哪些动机参与主题公园旅游活动的,主题公园所提供的产品和服务是否能满足游客的需求,这是主题公园持续健康发展的关键所在。文章提取心理动机、交际发展动机、重游动机、服务吸引与产品吸引五个旅游动机因子以及成本满意度、产品和服务满意度、环境和设施满意度三个游客满意度因子,通过聚类分析将游客分为积极出游型、消极出游型和普通出游型,使用方差分析发现三类游客在满意度因子上均存在差异。
Visitors are motivated to participate in the theme park tourism activities. Whether the theme parks provide products and services that meet the needs of tourists is the key to the sustainable and healthy development of theme parks. This paper extracts three factors of tourist motivation, such as psychological motivation, communicative development motivation, motivation to repeat motivation, service attraction and product attraction, as well as satisfaction factors of products, satisfaction degree of products and services, environment and facility satisfaction, The tourists are divided into positive travel type, negative travel type and ordinary travel type, using variance analysis found that the three types of tourists in the satisfaction factor are different.