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根据国外的一项调查显示,截至2010年底,27%的美国车主在汽车里,已经放弃收听传统广播,而是通过车载互联网收音机选择收听互联网广播。在美国,最大的互联网广播提供商叫潘多拉公司,这是美国本土最为成功的在线音乐广播,它详细地整理出各种歌曲的特点,并且通过受众心理分析技术,将音乐类型化,细分为乡村、流行、摇滚等等众多类别,为受众提供500个音乐频道,供受众选择。
According to a survey conducted abroad, as of the end of 2010, 27% of US car owners in the car had given up listening to traditional radio and instead listened to Internet radio through the car Internet radio. In the United States, Pandora, the largest Internet radio provider in the United States, is the most successful online music broadcast in the United States. It details the characteristics of various songs and uses the psychology of audience analysis to categorize music into Country, Pop, Rock and many more, offering 500 music channels for the audience to choose from.