消费文化是现代大众文化中的重要组成部分,它的出现表示消费不再仅仅是满足和实现其使用功能,而是上升到了一个新的层次,是社会发展的一种趋势。消费文化的核心是商品符号意义的生产,具有符号的象征性,是能指和所指的结合,具有价值和使用价值的双重属性。文化消费符号并非我们直接看到的物质实体,而是具有看不见的意义存在。文章在现代消费文化流行的趋势下,对文化消费的符号学进行解读。 Consumption culture is an important part of modern mass culture. Its appearance shows that consumption no longer merely satisfies and realizes its using function, but rises to a new level and is a trend of social development. The core of consumer culture is the production of the symbolic meaning of commodities, symbolic symbolic, the dual attribute of combination of signifier and signification, value and use value. The symbol of cultural consumption is not the physical entity that we directly see, but the existence of invisible meaning. Under the current trend of modern consumer culture, the article interprets the semiology of cultural consumption.