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越南拥有丰富的自然、人文旅游资源,正逐渐被全球旅游行业所认可。在此背景下,越南党和国家积极在提高国家管理工作效率和效果,加强培训人力资源,吸引投资发展基础设施和技术装备,促进旅游产品的开发等方面上给予本国旅游业关注与指导。本文从越南近几年国际、国内游客数量,旅游业收入,国际旅行社,旅游住宿设施等方面出发,分析了越南旅游业当前的各项竞争力指标,并探寻其中显露出的不足之处,以期对越南旅游产业的未来发展及调整方向作出预判。
Vietnam is rich in natural, cultural tourism resources, is gradually recognized by the global tourism industry. In this context, the Vietnamese party and state actively give their own tourism industry attention and guidance in areas such as improving the efficiency and effectiveness of state administration, strengthening training of human resources, attracting investment in infrastructure development and technical equipment, and promoting the development of tourism products. This article analyzes the current competitiveness indicators of Vietnam’s tourism industry from the aspects of Vietnam’s international and domestic tourists, tourism revenue, international travel agencies and tourist accommodation facilities. In addition, it explores some of the shortcomings revealed in Vietnam’s tourism industry. To predict the future development of Vietnam’s tourism industry and the direction of its adjustment.