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一、品牌耗散理论“耗散”这个词源于物理,其物理定意是“远离平衡态的开放系统,通过与外界交换物质和能量,可能在一定的条件下形成一种新的稳定的有序结构”。
First, the brand dissipative theory “dissipative ” the word from physics, its physical meaning is “away from the equilibrium state of the open system, by exchanging material and energy with the outside world, may under certain conditions to form a new Stable and orderly structure ”.