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我国正逐步在发电环节引入竞争机制,在部分地区实行竞价上网。在电力体制改革的大前提下,转换经营思想、研究和开拓市场是广大电力企业面临的重要问题。随着电力市场化改革的不断深入,供电企业的工作重点逐步由生产转向服务,服务业务流程将围绕客户需求进行重组,企业的营销理念也开始以客户为中心,因此,面对日益深入的电力市场的改革,开展电力市场营销就成为电力企业的必然选择。
China is gradually introducing a competition mechanism in the power generation sector and implementing competitive bidding in some areas. Under the premise of the reform of the power system, it is an important issue for the majority of power enterprises to change their business ideas and research and develop new markets. With the deepening of the market-oriented electricity reform, the focus of power supply enterprises gradually shifted from production to service, service business processes will be based on customer needs restructuring, corporate marketing philosophy has also begun to focus on customers, therefore, the face of increasingly in-depth electricity Market reforms, to carry out electricity marketing has become the inevitable choice for power companies.