现如今,一些传统出版企业至今仍在以码洋考核编辑,只要书出来入库了,编辑就算完成任务了,卖得好坏跟编辑没有关系。这种观念在现阶段和市场是背道而驰的,试想,只生产产品不管销路,对哪个企业都是致命的硬伤。所以本文通过探讨网络推广对图书的意义,以具体方法为线索,论证了编辑与营销密不可分的关系,从而得出了编辑一定不能只埋头编书,还要抬头看路的观点。 Nowadays, some traditional publishing companies are still editing and examining the yards of the yards till now. As long as the books are put out of storage, even if the editors complete the tasks, they have no relations with editors. This concept runs counter to the market at this stage. Just imagine that it is a lethal flaw to which enterprises only produce products regardless of their sales. Therefore, by discussing the significance of network promotion to books and using specific methods as clues, this article demonstrates the inextricable relationship between editors and marketing, and concludes that editors must not just lay their books, but also look up the road.