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数字出版内容传播平台是融合了内容生产、管理、营销和信息服务的出版支撑平台。欧美各大出版集团普遍建立了各种类型的信息管理与数字出版内容传播平台,其建构理念主要包括专业化、信息服务化、内容与技术融合集成化。基于全球经验和国内实际,国内数字出版内容传播平台需要解决“定位大而全”及“严重同质化”的问题,构建差异化、专业化、服务化的传播平台。
Digital Publishing Content Distribution Platform is a publication support platform that integrates content production, management, marketing and information services. The major publishing groups in Europe and the United States have generally established various types of platforms for information management and digital publishing content dissemination. Their construction concepts mainly include specialization, information service, integration of content and technology. Based on global experience and domestic reality, the domestic digital publishing content dissemination platform needs to address the issue of “big and complete positioning” and “serious homogeneity”, so as to establish a differentiated, specialized and service-oriented platform for dissemination.