李宁“扭亏”

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即便是在实现扭亏的2015年,李宁公司存货依然维持在9.6亿元的高位,这说明曾给公司带来亏损隐患的存货问题依然未除。刚刚在2015年扭亏的李宁有限公司(下称李宁公司),又不得不面对2016年一季度同店盈利能力下滑,电商业务放缓的局面。4月15日,李宁公司发布“最新订货会订单及运营状况”公告,截至2016年3月31日的一季度中,李宁同店销售总体录得低个位数增长,远低于2015年,这意味着李宁零售店盈利能力出现下滑。同时,作为未来几年发展重点的电商业务在今年一季度增速明显放缓。李宁电商平台业务增长60%- Even in 2015, Li Ning’s inventories remained at a high of 960 million yuan, which shows that the inventories that have caused losses to the company are still not eliminated. Li Ning Co., Ltd. (hereinafter referred to as Li Ning), which turned a loss in 2015, had to cope with the sluggish same-store profitability and e-commerce business slowdown in 1Q16. On April 15, Li Ning released the announcement of the order and operation status of the latest order book. During the first quarter of March 31, 2016, same-store sales of Li Ning recorded low single-digit growth overall, well below 2015 , Which means that Li Ning retail profitability decline. In the meantime, the growth of e-commerce business, which is the focus of development in the next few years, has obviously slowed down in the first quarter of this year. Li Ning e-commerce platform business growth of 60%
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