红色旅游不仅是促进旅游业发展和拓展社会经济发展空间的新的增长点,更是爱国主义思想教育和精神文明建设的重要组成部分。本文在分析河南红色旅游资源开发的优势和劣势因素的基础上,提出了改善经营机制、注重规划和市场营销等对策,以期河南省红色旅游更加健康、稳步地发展。 Red tourism is not only a new growth point for promoting tourism development and expanding social and economic development space, but also an important part of patriotic ideological education and spiritual civilization construction. Based on the analysis of the advantages and disadvantages of the development of Henan red tourism resources, this paper puts forward the countermeasures of improving the management mechanism, focusing on the planning and marketing, so that the red tourism in Henan Province will develop healthily and steadily.