在现代招贴设计中,隐喻图形是信息传达的重要载体和媒介,其不仅能够准确地传递作品所蕴含的的信息,还能借助含蓄、委婉、间接等富有深意的语言来影响受众的心理,调动受众视觉器官的积极性。本文从隐喻图形的几种表现方式入手,对图形隐喻语言在现代招贴设计中的应用进行了详细的探讨,以期加深大众对隐喻图形的认识与理解。 In modern poster design, metaphorical graphics are important carriers and media of information transmission, which can not only accurately convey the information contained in the works, but also influence the psychology of the audience through subtle, euphemistic and indirect language Audience visual organ enthusiasm. In this paper, we begin with the representation of metaphorical graphics, and discuss the application of graphic metaphorical language in modern poster design in detail, in order to deepen the public’s understanding and understanding of metaphorical graphics.