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战略联盟概念最早是由美国 DEC公司总裁J.Hopland和管理学家R.Nigel提出的,主要是指由两个或两个以上有着共同战略利益和对等经营实力的企业(或特定事业和职业部门),为达到共同拥有市场、共同使用资源等特定战略目
The concept of strategic alliance was first announced by President DEC of the United States J. Hopland and management scientist R. Nigel put forward mainly refers to two or more enterprises that have common strategic interests and reciprocal management strength (or specific business and professional departments), in order to achieve co-ownership of markets, the common use of resources and other specific strategic objectives