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随着数字化、网络化等高新技术的广泛运用,以互联网为代表和数字技术为基础的新兴媒体席卷而来,广电行业正迎来一个全新的发展阶段——全媒体时代。与以往不同的是,全媒体时代呈现出传统媒体与新兴媒体相互融合并激烈竞争的态势,媒体竞争也不再是同质媒体间的竞争,而是多极面、多媒体的竞争,打的是媒体“立体战”。
With the extensive use of high technology such as digitization and networking, the emerging media based on the Internet and digital technology are sweeping away. The broadcasting and television industry is ushering in a brand new stage of development - the all media era. Different from the past, the era of all-media shows the trend of traditional media and emerging media converging and fiercely competing with each other. The media competition is no longer the competition among homogeneous media, but multipolar and multi-media competition. The fight is Media “three-dimensional war ”.