科技软实力是文化软实力的重要组成部分,科学传播是理解科技软实力的重要因素。从社会功能层面来看,科学传播与科技创新是建设创新型国家、提升国家文化软实力的“双翼”。科学传播与文化软实力存在着极强的关联性,即科学传播的内容体现了文化软实力中可持续发展的文化理念,科学传播活动有助于增强区域文化软实力。科学传播向文化软实力转化需借以一定的形式和途径来实现,而科技软实力正是促成科学传播向文化软实力转化的重要形式。 Soft power of science and technology is an important part of cultural soft power. Scientific communication is an important factor for understanding the soft power of science and technology. From the perspective of social function, science communication and scientific and technological innovation are the “wings ” for building an innovative country and enhancing the national cultural soft power. There is a strong correlation between science communication and cultural soft power. The content of science communication embodies the cultural concept of sustainable development in cultural soft power, and the science communication activities help to enhance regional soft power of culture. The transformation from scientific communication to soft power of culture needs to be realized in certain forms and ways. And the soft power of science and technology is just an important form of transforming scientific communication into soft power of culture.