现代徽州商人与传统徽商一脉相承,他们在1949年前后的经历对于理解社会转型具有参考价值。赣州徽商汪德溥曾涉足肥皂、茶社、蚊香、酒店、米号等商业领域,以“行商”小生意起家,商业资本和经商能力积累到一定的程度,就向中等规模的“坐贾”发展,遇到挫折后又退为“行商”。在职业选择上,其首选是进入公职单位,而非风险偏高的商业领域。汪德溥无论在公职单位还是经商都受到徽州同乡和亲戚的关照,虽然他的生活方式已经高度土著化,当地人却仍然把他当成安徽人。他在邻居、同行及合伙人、街道干部心目中的形象不佳,在“三反”“五反”和肃反运动中被当成对立面。1949年以后的社会变迁,对固守传统商业思维的汪德溥造成巨大挑战,对比他在经营、生活、交际、观念等方面的变化,可以管窥徽州商帮走向消亡的具体过程。 Modern Huizhou merchants and traditional Huizhou merchants the same strain, their experiences around 1949 for the understanding of social transformation has reference value. Ganzhou merchants Wang Depu has been involved in the soap, tea, mosquito coils, hotels, m number and other commercial areas to “business” small business started, commercial capital and business ability accumulated to a certain extent, to the medium-sized “Development, setbacks after the setback ” traders “. In career options, the first choice is to enter the public service rather than high-risk business areas. Wang Depu, both in the public office and in business, was taken care of by fellow Huizhou compatriots and relatives. Although his way of life has become highly indigenous, locals still regard him as an Anhui native. His poor image in the minds of his neighbors, colleagues and partners, and street cadres was treated as the antithesis in the ”three oppositions“ and ”the five anti-vice movements." Social changes after 1949 have posed enormous challenges to Wang Depu, who sticks to traditional business thinking. Compared with his changes in business, living, communication, and concept, he can give a glimpse of the specific process of the decline of Huizhou businesspeople.