人类创造了形形色色的符号，并在自己创造的符号中生存。因此，德国的哲学家卡西尔把人定义为“符号的动物”。在人类创造的“人工符号”系统中，既有语言符号，又有非语言符号。对包装设计作品来说，既有语言符号的运用，即文字；也有非语言符号的运用，如图形、色彩等。人类 Humans have created all kinds of symbols and have survived their own symbols of creation. Thus, Cassirer, a German philosopher, defines man as a “symbolic animal.” In human-created “artificial symbols” system, there are both linguistic and non-linguistic symbols. For packaging design work, both the use of language symbols, that is, text; there are non-language symbols, such as graphics, color and so on. Humanity