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当前世界机场已经进入了以中枢机场为基础,以枢纽航线为重心的立体结构发展阶段。本文引入中枢机场的新概念,通过市场调查数据及相关政策文件,说明中枢机场的构建初期实施价格营销战略的必要性和可行性,重点阐述中枢机场构建初期的价格营销策略,最后总结需要注意的问题,并提出进一步的研究设想。
The current world airport has entered the development stage of the three-dimensional structure centered on the hub airport and centered on the hub route. This article introduces the new concept of hub airport, through market survey data and related policy documents, illustrates the necessity and feasibility of implementing price marketing strategy at the initial stage of the construction of hub airport, and emphatically expounds the price marketing strategy at the initial stage of hub airport construction. Finally, it is necessary to pay attention to Problems, and put forward further research ideas.