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本文从公共关系建立与维护的视角探究宗教组织在微博上的表现。论文采用公共关系维护六维度策略为理论框架,对新浪微博认证的29个基督教组织微博及其一个月内发布的总计2939条微博进行了考察,构建了宗教组织微博关系维护的具体指标。数据分析显示除个别指标外,总体上,调查样本的关系维护水平和程度较低。此外,本文亦对宗教组织关系维护的指标与微博的影响力之间的关系分别进行了探究,结果显示在一些指标上呈现出一定的相关度。
This article explores the performance of religious organizations on Weibo from the perspective of the establishment and maintenance of public relations. The thesis uses the six dimensions of public relations to maintain the theoretical framework as the theoretical framework, examines the Sina microblogging certified 29 Christian organizations Weibo and a total of 2939 published within a month of microblogging were investigated to build the specific organization of the relationship between the WeChat microblogging maintenance index. Data analysis shows that, except for individual indicators, the survey sample generally has a low level of relationship maintenance. In addition, this article also explored the relationship between the indicators of the relationship between the religious organizations and the influence of Weibo. The results show that some indicators show a certain degree of relevance.