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随着上世纪九十年代中期以来市场经济在中国的逐步确立和发展,卖方经济向买方经济的转换已成事实,从而也把在计划经济下成长起来的大部分企业推向了一个尴尬的境地,孵化设备行业也不例外。以前所有在计划经济下百试不爽的灵丹妙药,突然一下子失去了效力,如雨后春笋般冒出的竞争对手,以及日渐减少的客户忠诚度,使得企业不得不对计划经济下业已形成的惯常做法进行反思。营销时代已悄然来临,“闭门造车”、“酒香不怕巷子深”的观念已经在不知不觉中成为历史。每个企业都在日渐激烈的市场竞争中用一个个血的教训体验和总结着如何才能真正做到“以市场为导向,最大限度满足客户需求”。大浪淘沙,多数企业在激烈的拼争中中途落马,而有一些企业则由于适时转变观念而杀开一条血路,脱颖而出,成为行业的先驱和龙头。在这其中,中国电子科技集团电子第四十一研究所(原电子部第四十一研究所)在孵化设备行业的成功经验也许能带给我们一些启示。
With the gradual establishment and development of a market economy in China since the mid-1990s, the conversion of the seller’s economy to the buyer’s economy has become a reality, thus pushing most of the enterprises that have grown up in the planned economy to an awkward position Incubation equipment industry is no exception. Formerly all the miraculous miracle drugs in the planned economy, all of a sudden lost their effectiveness, such as mushrooming competitors and declining customer loyalty, made it necessary for enterprises to reflect on the established practice under the planned economy . Marketing era has come quietly, “behind closed doors ”, “wine is not afraid of alley ” concept has been unknowingly become history. Each company in the increasingly fierce market competition with one blood experience and lessons learned how to truly “market-oriented, to maximize customer satisfaction ”. Ebb Tide, most enterprises in the fierce fight midway through the fierce battle, while some companies due to the timely change of ideas and kill a path, stand out and become the industry pioneer and leader. Among these, the successful experience of incubator equipment industry by China Electronics Technology Group Corporation at the 41st Institute of Electronics (the 41st Institute of the former Electronics Department) may provide some enlightenment.