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媒介文化研究是西方“电视文化”研究的三大范式之一。鲍德里亚与麦克卢汉等媒介文化研究的代表性人物都以媒介技术为切入点研究电视文化,认为媒介技术的革新是人类文化变迁的关键性因素,因而带有浓郁的人文思辨色彩和哲学气质。以此来定义电视文化,它是现代社会中随着电子媒介发展而产生的,由电视传播符号、传播内容、传播速度、传播效果所构成的,对人们的行为模式、生活方式及精神层面都产生重大影响的文化类型。
Media culture research is one of the three paradigms in the study of Western TV culture. Representatives of media studies such as Baudrillard and McLuhan all studied television culture with media technology as their starting point. They think that the innovation of media technology is the key factor of the cultural change of human beings. Therefore, it has a rich cultural and philosophical thinking temperament. In order to define the television culture, it is the modern society with the development of electronic media generated by the television transmission symbols, content, speed of communication, the effect of communication posed, people’s behavior patterns, lifestyle and spiritual level Cultural types that have a significant impact.