资本的本性决定了资本的终极目标就是实现自身的增殖 ,它不会放过任何一个能促使其增殖的机会。被誉为“2 0世纪最后的暴利行业”的媒介产业对资本市场有着极强的吸引力。十字街头 ,媒介产业与资本市场走到了一起 ,传媒产业与资本市场融合成为一种必然。股市的便捷成为媒介精英 The nature of capital determines that the ultimate goal of capital is to achieve its own multiplication, and it will not let go of any chance that can promote its proliferation. The media industry, hailed as the last lucrative industry in the 20th century, has a strong appeal to capital markets. Cross street, the media industry and capital markets come together, the media industry and the integration of capital markets has become a necessity. The convenience of the stock market to become the media elite