随着市场经济的发展,很多企业为了获得眼前利益,不惜破坏自然资源和生态环境,销售时坑蒙拐骗、假冒伪劣、行贿受贿等不诚信现象屡屡出现,损害了消费者和社会的利益,最终阻碍了企业的发展和社会的和谐进步。本文围绕全面价值理论提出了建设和谐企业、和谐社会应当采取的营销对策。 With the development of market economy, in order to obtain the immediate benefits, many enterprises do not hesitate to destroy natural resources and ecological environment. When they sell their products, they are abducted, fake and shoddy, bribery and other dishonesty occur frequently, impair the interests of consumers and society, and ultimately hinder The development of enterprises and social harmony and progress. Based on the theory of total value, this paper puts forward the marketing countermeasures that should be taken in building a harmonious enterprise and a harmonious society.